While tons of people are talking about NFTs, over 80% of the world is still in the dark.
We're in the infancy stage of NFTs, and there's a long way to go before we penetrate a larger group of people, globally.
Facebook is likely going to be one of the biggest influencing factors in the world's introduction to NFTs as they've officially changed their name to Meta.
However, as more and more people are quickly entering the space, they're finding it difficult to acclimate to the new environment.
The jump from Web 2.0 to Web 3.0 is massive, it can feel as though you're crossing a literal chasm.
The technological shift, the change in lingo, and the fact that everyone's required to learn new skills are pushing people far out of their comfort zones.
Although you might be completely new to the world of NFTs, there's a massive chance that you're familiar with the internet and social media.
People all over the digital world are quickly pushing out content, including me, to help others learn more about the interesting world of NFTs, and contribute to its continuous growth.
Today, we're discussing the top 4 platforms to be on if you're into NFTs and the Metaverse.
Ensuring you've got eyes on these platforms will help you learn more about the NFT space, meet new people, and stay ten steps ahead of the rest of the world.
(Note - Join our evolving NFT community, The Crypto Apes Club to get notified about whitelist, and future updates!)
Before NFTs, tons of people had not used Twitter even though it's one of the largest, most successful social media platforms in the world.
Once NFTs grew in popularity throughout the end of 2020 and 2021, the NFT community realised that Twitter is a great place to congregate.
From that point onwards, Twitter has become the hub for all things NFT.
As hundreds of thousands of people started changing their profile pictures into NFTs, Twitter themselves decided to add a feature where you can verify if your profile picture is really yours, or not.
This not only helped filter out real NFT investors from the fake, but it also pushed the NFT community ever closer.
Twitter allows users to post short updates called 'tweets' which can be a short text, images, videos, polls, and more.
Other users have the chance to like, reply, or retweet your own posts, helping you get seen by others, including their own followers.
Everyone involved in the NFT space, ranging from fresh beginners to the biggest players in the game, are on Twitter.
If you'd like to learn more about NFTs, I suggest you follow some popular NFT investors and collectors as they often share information on collections they're looking into.
Recently, however, Pranksy (a major player in the NFT space) invested in a few 'rugs', where the founders run off with investors' money, and so it's important you still do your own research!
Although this might be the case, following experienced, successful investors and collectors can help you find your footing in the NFT space.
Whenever something new and interesting happens, the first place you will hear about it is on Twitter.
Spend some time, every day, interacting and posting on Twitter to grow your own following - your network is crucial in the NFT space.
Although Instagram isn't as popular as Twitter in regards to NFTs, there is massive potential to grow and learn about NFTs on Instagram.
It's a great place to build a visual portfolio of your work in hopes of attracting investors and collectors.
Beeple, a digital artist who previously held the record for the highest NFT sale of all time, started creating art and posting it online.
Over the years, he managed to amass an enormous following, which helped him eventually sell one of his pieces of work for $69 million.
Following this event, many new artists started to follow his 'one artwork a day challenge', managing to build large followings, and some even becoming extremely successful.
If you're an artist or digital creator of some sort, Instagram is a great place to start, and organically grow your audience.
Using things like Hashtags, stories, reels, and collaborations, you're able to see hyper-growth, making a dent throughout the NFT community.
Not only that, but Instagram has over 2 billion active monthly users making it an extremely effective marketing tool for your NFT collection.
If you'd like to speed up the process to stardom, paid ads on Instagram/Facebook have proven to be very effective.
The deeper you immerse yourself into the world of NFTs, the better the Instagram algorithm gets at suggesting new pages, and people for you to keep up with.
Over the past few weeks, I've found very talented artists and collections that I'm keeping an eye out for.
Set up your Instagram account, and start to post your work.
Post reels of the artistic process of starting and finishing your work, stream your work on Instagram live, and more.
Follow some of the big pages to stay up to date with NFT trends - this has helped me keep up to date with what others are doing so that I can add it into my NFT collection if needed.
TikTok is still an undiscovered goldmine for NFTs.
Many collections and artists are not utilising the power of TikTok to their advantage, so it's an amazing place to be if you're looking into NFTs and the Metaverse.
TikTok's algorithm allows anyone, no matter the size of their following, to go viral.
While it requires a little bit of luck, there's essentially a proven formula for virality on TikTok.
Spend some time watching videos and seeing what does well, and what doesn't do so well - you'll get a good idea of what you should be posting, and what gets views and attention.
From there, you can create videos and content that help you market your NFT collection and NFT art.
TikTok is the greatest marketing asset the world has ever known. There has never been a platform that gives you access to hundreds of millions of people, and the ability to get in front of a majority of them with ease.
A ton of people who are into NFTs focus on Twitter and Instagram, ignoring TikTok - now is the best time to start.
If you're someone who owns an NFT collection, TikTok influencers can prove to be a great way to market your collection, driving tons of new members to your Discord server.
I read an article a few weeks back which outlined how a marketing team behind a Google Chrome extension managed to spend $2000 on TikTok influencers and achieve 150,000 new downloads.
It can cost up to $100,000 through paid Facebook, Google, or YouTube advertising to drive 100,000 members to your Discord group - doing it for $2000 is a bargain.
While a Chrome extension is very different from NFTs, the results will be similar, given the fact that you take your time in choosing the right influencers.
As fewer people focus their attention on TikTok, influencers over on TikTok will charge you less too!
If your goal is to learn the ins and outs of the NFT space, there's no better place to be than Medium.
Bloggers and content creators from all over the world publish new, useful blogs every day, on Medium.
I've personally published multiple blogs on Medium on NFTs, and have even received follow-up messages on LinkedIn for partnership opportunities, and more.
Medium is an amazing outlet to learn more from others who like to share their knowledge. I've found a ton of blogs on Medium which have helped me with my own NFT collection.
One of the most useful things I've learned on Medium is how to set up a Merkle tree to manage your whitelist - something that's crucial to the success of an NFT collection.
Medium is great for anyone, no matter if you're a beginner or a seasoned NFT investor.
You're able to find beginner guides to NFTs, interesting articles on new innovations happening in the NFT space, resources on NFTs, and learn more about some great investment opportunities.
Medium has also incorporated a new feature where you can listen to articles rather than read, meaning you no longer need to sit through long articles - you can hear them like a short podcast episode instead!
There's tons to find on Medium, so I'll leave that up to you!
Those were the top 4 platforms to be on if you're into NFTs & the Metaverse.
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Till next time,
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