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How To Build A Personal Brand: Everything You Need To Know About Brand Building

How To Build A Personal Brand: Everything You Need To Know About Brand Building
How To Build A Personal Brand: Everything You Need To Know About Brand Building

Gary Vee (Gary Vaynerchuk) managed to make $90 million in the last 90 days with NFTs.

Within his first week, he managed to make $51 million from his NFT collection, VeeFriends.

When my friends and I first heard of this news a few days back, we were shocked.

They immediately asked me how that's possible, how is it that one person manages to make $51 million in a week whilst everyone else is stuck in stagnation?

For a few seconds I blacked out, I can't completely lie to you and tell you I didn't feel a slight sense of jealously.

Either way, it motivated me completely, it showed me that this 'NFT thing' is no longer just a trend like the fidget spinners.

It showed me that this 'NFT thing' is likely here to stay.

As I came back down to earth, I answered the question they were asking me.

"He's Gary Vee! Of course he's going to make $51 million in a week, he's a sensation."

That's the truth, Gary Vee's success with NFTs comes solely from the fact that he's spent the last decade building a powerful personal brand by giving, giving, giving.

So in this article, we're going to discuss how you can start building a personal brand too, today.

Why you need a personal brand

Before we dive into it, I wanted to quickly clarify why you want a personal brand.

If I had the option to go back in time almost 2 years ago when I first started my eCommerce business, I never would have started the business.

Instead, I would have focused solely on building my personal brand.

With a personal brand, you'll have a community of people who are always ready to help you out, no matter what it is you're doing.

A community, a personal brand, enables you to start businesses with almost immediate success.

Imagine trying to start a business without a brand - you'll have no one waiting for your launch.

However, when you first build an audience, then the business, you'll have customers or clients waiting for you as soon as your business is up and running.

Now, let's talk about building this personal brand.

Find your niche

How To Build A Personal Brand: Everything You Need To Know About Brand Building

Before you build a personal brand, you need to first understand what you're going to be talking about.

You can't just build a personal brand, your brand will stand for something, you will stand for something.

It's up to you what you want to do.

In fact, it's best to dig deep and start to think about what you really like doing or what you're interested in.

If you're already passionate about something, then you're able to build a personal brand around that.

However, if you're interested in something, and maybe still exploring it, then you can build your personal brand by simply documenting your growth journey within that given field.

I would say that I'm a great example of that - I'm no Elon Musk, however, I know quite a lot about business and entrepreneurship, and so I started by documenting my journey so far, then talking all about the things I know and the things I'm learning.

I personally believe that someone who has 0 knowledge about business can read every single one of my articles and they'll be equipped with what it takes to go from $0-$10 million.

That's the value I believe I've managed to create within this short amount of time on

So I recommend you sit down and start thinking about what you could talk about.

What do you like, what are you passionate about?

Better yet, what are you interested in?

There's so much you can talk about:

  • Business
  • Makeup
  • Fashion
  • Food
  • Art
  • Gaming

The ultimate question you want to ask yourself is:

What do I want to be known for? What impact do I want to make?

This will give you a much better understanding of what you should do, and what to aim for when building your personal brand.

I understand there's a ton of information about business and entrepreneurship out there.

However, after reading a few articles the other day, I realised how much of the information on the internet is complete BS.

Large websites hire people who have never been entrepreneurs in their lives to write 'high quality' articles that rank in search engines.

However, everything they say is completely wrong and is the reason why many new entrepreneurs start and fail, then give up so quick.

I wanted to change that and build a singular source of truth for entrepreneurs across the globe - one where they can turn to for reliable and up-to-date information to help them succeed.

When you start to think of what exactly you want to write about, what exactly you want to spread, then you start attracting like-minded people who are interested in the same things as you.

That's how you initially begin with building your personal brand.

Be consistent on 1 or 2 mediums

How To Build A Personal Brand: Everything You Need To Know About Brand Building

Once you've figured out what you're going to talk about, you should already have an idea of who your audience is going to be.

For example, when I started writing about business and entrepreneurship, my audience was going to be entrepreneurs from all walks of life.

Maybe Jeff Bezos wasn't going to be reading my articles, but that's fine.

I have a much better chance of changing a new entrepreneur's perspective than I do with Jeff Bezos.

However, you might not be so sure about your audience yet.

There are two things you can do - you can either try to capture your entire market, or you can go extremely niche, and only appeal to a specific sub-sector of that audience.

With business, for example, you might choose to only talk about SEO.

Or you might choose to only talk about email marketing.

I simply looked at what Gary Vee is doing, Gary Vee talks about any and everything he wants, mainly marketing, however.

Therefore, I decided to focus on business and entrepreneurship as a whole, but I talk more closely about things like eCommerce, marketing, and mindset.

To be honest, I'm not creative enough to niche down completely.

Once you've figured out your audience, you'll be able to figure out the platforms you want to post on.

There are so many options available to you - don't get shiny object syndrome here, just choose 1-2 platforms and stick to them.

When I began blogging a few months ago, I started with a free Blogspot website and haven't switched since then, I've only bought a domain.

There are other platforms like Facebook, Instagram, Snapchat, TikTok, etc, however, I haven't changed directions yet.

I will start TikTok next year, however, for over 4 months, I've stuck to one platform only and it's worked really well.

I went from struggling to get 100 views per month to thousands of views per month in 4 months.

How To Build A Personal Brand: Everything You Need To Know About Brand Building

Look at the diagram above, I've shown this previously on my blog.

We want to be like the green diagram on the left - we want to focus on 1 thing and achieve massive success with it.

However, there are a lot of people who think they can do a lot, and then end up achieving minimal results across the board.

That has been me before, I've tried to bite off more than I could chew and threw up.

The reason I want to start TikTok is that I believe that it will skyrocket my blog's growth.

It will not replace, but it will complement what it is I do on my blog,

It will simply be another channel for growth.

I set out with a goal of writing an article a day, and although I've missed some days here and there, even took a break around a month or two ago, I am really proud of the consistency I've had.

Consistency is the most important thing when it comes to building a personal brand.

You're not going to be successful the first day.

You're not going to have 100 followers the next.

You're for sure not going to have 10,000 followers within the first week.

However, when you find a schedule and follow it consistently, people will notice it.

People will start to share it, message you, comment, and show you some support.

When I started writing blogs, I also shared them on Medium

Within the first few months, I was getting less than 10 views per month on Medium.

However, within the last month or so, I've been getting 250+ views per day.

That is how the snowball effect works.

It slowly compounds, until it forms a massive force of unstoppable energy.

Gary Vee shared nothing but good quality, truthful information for years, and eventually, that landed him $51 million within a week.

Give before you take

How To Build A Personal Brand: Everything You Need To Know About Brand Building

Don't you think it's ironic?

Someone who does nothing but share good information that people will benefit from, for FREE, managed to make $90 million in 90 days?

Gary Vee had nothing to sell.

He didn't spam people telling them to go and buy anything.

He simply posted, content after content after content.

He simply gave value to his community and grew a massive following.

Almost 10 million followers on Instagram.

Almost 3.5 million on YouTube.

And millions on other platforms.

On the other hand, when you're scrolling through things like Facebook or Instagram, you can't see anything other than people pitching their products or services to you.

On the Facebook news feed.

In Facebook groups.

On YouTube ads.

On TikTok videos.

Wherever you go, you're getting pitched.

Don't get me wrong - it's not wrong to sell.

In fact, selling is normal.

However, I'm saying that you don't need to sell to be successful.

You let your content sell for you.

You build a fanbase that loves you, a community that stands by you.

That way, they'll support everything that you do.

Every article I've written, which is over 140 now, has been written to provide value - there's not a single thing I've tried to hard sell.

Yes, I do have books or my own startup, Hawk Prospecting, which I link to, however, there's no obligation to make a purchase.

This has helped me grow fairly quickly and build a small community of people who trust my content.

Build your offer

How To Build A Personal Brand: Everything You Need To Know About Brand Building

If you've followed everything we've outlined so far, and done it for a period of time, you'll start to realise that you're growing a community.

It might be slow, or for some, it might be fast.

It doesn't matter - as long as you're making progress.

This is where you can now start to think about building some sort of offering.

What can you help people do?

Since I'm a business and entrepreneurship blogger, I can become a coach if I wanted to.

Or, like Gary Vee, I can start an NFT collection.

I can even start any business that has nothing to do with my audience, however, they'll help support it because they now trust me and my content.

The Sidemen, a famous group of YouTubers from the UK, recently released a membership that allows its users to view content that is not uploaded on YouTube.

It took them a decade to get to the point where they can do that.

Before this, they simply posted free YouTube videos which were their primary sources of income.

Today, they have a clothing brand, a fast-food chain, a subscription service, and so much more.

It all stems from somewhere - an audience starts to grow from a single point in time, a point in time where you decide you want to help people with something.

Whether that is through entertainment or through education, you can build a following doing something you like to do.

Once you've built up the following, you can start to think of ways to monetize that audience.

There's a Chess blogger who earns over $300K per month by simply selling a course he has on Chess.

He simply started by blogging all about Chess and built a fanbase around it.

From there, he built his offer - a Chess course - and started to market it in his blogs.

You don't need an offer, but it's a simple way to monetize your personal brand.

By now you should understand why it's important to have a personal brand, especially in 2021 and 2022.

If you had asked me at the beginning of this year, I would have told you that building a brand is pointless.

Today, it's more important than anything else you'll ever do.

That's how to build a personal brand.

Did you find this article helpful? 

If so, please leave your thoughts in the comments below - let's get some conversations going!

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Till next time,



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