Content marketing is still one of the most effective ways to market your business.
No matter what your goal is, whether it's to build an audience or generate leads and traffic, content marketing is your best friend.
Not only is it much cheaper (sometimes free), it's also better for increasing engagement and getting real interactions with the people you're targeting.
With content marketing, you're able to get up to 3X more leads per dollar spent, making it one of the most effective ways to market and grow any business.
If you're a business without a massive budget, this might not be such a bad thing.
In fact, this might be perfect because it'll force you to start with content marketing which can, later on, grow to be a monstrous source of traffic and revenue.
See, content marketing, although slow, can compound over time and become the main source of traffic for businesses.
With all these positives in mind, however, there is a big problem that is associated with content marketing.
One challenge that a lot of people face is finding the right content ideas to post about.
In this article, I'll be sharing tips on how you can find endless content ideas for your business or brand.
The call to action
Before we officially begin, I urge you to give this strategy a try.
In the following pieces of content you create, have a call to action at the start or the end asking people what they want to see next from you.
Over time, when you're building up an audience, people will start to leave comments about what sort of content they want to see.
This is a goldmine because you're getting direct feedback from the people who like your work about what they want to see or read next.
The first method you can use to find content ideas for your business or brand is by using Google Ads.
Before you click off this article, don't worry, you don't have to spend any money here. Everything we're going to be talking about is going to be free methods to find content ideas.
You won't even have to create a campaign.
All you need is a Google ads account, which you can create here.
Once you're ready to go, enter your Google Ads dashboard, and you'll want to click on the button at the top of your screen that says, 'Tools and settings.'
From here, click on 'Keyword planner' on the left-hand side of the dropdown that appears.
Now, you can choose either option that pops up, however, we'll choose the option called 'Discover new keywords.'
This is a great strategy because we're going to get Google to give us ideas based on the data they have that's closely related to our business or brand.
You'll then start to get other popular words or phrases that people search on Google.
You'll be able to go through the list and pick out keywords that you're interested in writing about or creating content around.
There are a ton of pages to scroll through, so spend some time going through all the ideas, adding new keywords, broadening your search, until you're satisfied.
From here, start to think of different content ideas that revolve around the keywords or phrases you have just chosen.
You can even take some of these keywords and throw them into a content idea generator tool in order to find interesting topics to create content around.
Here's one I found on Google, however, you should do some extra research to find a content idea generator that's more suited to your needs.
You may need to run them a few times before finding a good idea, however, they will generate some thought-worthy ideas for you to create content around.
What do people want to know?
When we create content, we're not making it for ourselves, we're doing it for our audience and the people who will eventually buy our products and services.
They're creating content to generate leads, but they're doing it by creating content based on what we, as the audience, are interested in.
Therefore, the easiest way to find content ideas is by simply understanding what your audience wants to know.
When I write content, I've realised that the ideas that really do well are not the ideas I think will perform well.
It's usually the mediocre ideas that perform the best because they're the ones people want to know about.
So how do you know what people want to see?
How do you know what content other people are interested in?
The easiest way is by going where your audience hangs out.
If your audience is new entrepreneurs and entrepreneurs in general, there are a ton of places to go.
- Facebook groups
- Slack/Discord channels
- or even Quora
These mediums are not specifically for entrepreneurs, you can use a lot of them to find many other demographics too.
Facebook groups are usually the most popular with almost every single demographic available.
Once we find a medium we want to use, we'll start to look around and see what people are talking about.
Take some notes of trends or patterns that you notice.
Start to see the questions people are asking - the best-case scenario is that you find questions with a lot of engagement.
This might show that you're onto a popular question and that there's a perfect content idea.
Other than that, you can use a tool like 'Answer the Public' to find what people are interested in learning about.
You can type in a keyword and get a whole range of content ideas around the keyword you entered.
This is easily one of the best ways to get content ideas for your business or brand.
This is one of the lowest-hanging fruits you can find - content from other people in your niche or industry.
All of these are big publications that talk about business and entrepreneurship.
I can scour their websites and search for various content ideas.
Chances are, there are 100s of ideas and goldmines waiting to be discovered.
You don't want to copy the ideas if you don't have to.
Change the title, write a different variation, or talk about different points than them.
In my articles, I try to focus on things I only know about.
I rarely ever talk about things I know nothing about because it reflects in my writing.
If I'm not confident in the topic I'm talking about, I wouldn't write about it.
A few days ago, maybe a week ago, I wrote about NFTs and how they work.
A month ago, I wasn't in a position to write about NFTs because I knew almost nothing about them.
However, over the past few weeks, I've learned a lot about NFTs and felt confident in sharing my knowledge with others.
Therefore, don't choose ideas you think will do well, choose the ideas you know you can write about.
After exhausting this vein, you might want to search for different publications, maybe less popular ones, and start to look around for external links that they link to.
Go to the publications that they're linking to and repeat the process that we used for Forbes, and the other popular publications.
Content idea secret
The final tip we're going to discuss is a basic yet under-utilised strategy to coming up with content ideas.
As a business and entrepreneurship blogger, I've written a lot of articles about starting various business models.
For example, I've written articles about:
- Starting a marketing agency,
- Starting an eCommerce dropshipping business,
- Trading forex (foreign exchange).
and so on.
Although these are all popular ideas that did very well on my blog, there is still a lot of juice left to squeeze from each idea.
For example, when we talk about forex trading, there are dozens of strategies and hundreds of patterns or signs you can learn to help you trade better.
I can then take this idea and branch out into different ideas that are related to forex trading.
Instead of talking about forex in general, I can write about how you can start learning to trade forex, the secrets to trading forex, the best resources to help you learn forex, the top 3 trading strategies, the best forex influencers to learn from, and so on.
This applies to almost any piece of content you might have.
There is always the big idea, then smaller ideas that you can branch into.
If your content is about growing a social media presence, we can talk about the top social media platforms, the best social media opportunities, hashtag strategies, best content formats to create, the recipe for viral content, and the list goes on.
This is a great strategy because it allows you to take different parts of a system and fully explain them via their own, individual pieces of content.
If you write an article about copywriting, it's going to take a lot of time to describe everything about copywriting in one article.
However, when you split it up into different parts, it's easier to describe everything in detail because you won't end up with a 5000 word+ article.
That's how you can find endless content ideas for your business or brand.
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