Whenever I speak to my friends who have never done anything entrepreneurial in their lives, the first thing they ask me is, "do I need to buy a course?"
They're usually interested in exploring how entrepreneurship can change their lives, however, they don't know where to get started.
Naturally, they want to do what they've always done their whole lives - learn by getting a 'teacher.'
The best way to do that is to get a course or attend a seminar.
During my journey so far, I've taken multiple courses (dozens or more), and I've realised a pattern.
Sometimes, the courses are good and they help me learn a thing or two, however, in most cases, I barely learn anything new.
Therefore, in this article, I wanted to take the time to explore the question:
"Do you need to take courses or attend seminars to be successful?"
Let's dive into it.
Let's begin with some positivity.
Let's talk about the reasons why courses and seminars are beneficial for your success.
The right mindset
To explain this idea clearly, I'm going to take person A and person B.
Person A buys a course for $3000 - pretty expensive, but he knows that it could help him make it back 1000x over.
He only had $5000 left in the bank, so this was a huge gamble for him.
Person B, his friend, saw that person A bought a course and he asked him for access to the course.
Person A, being the great guy that he is, gives him the login to the course, allowing both of them to access the course content.
Throughout the next few weeks, person A has been endlessly studying the course and applying the information inside it.
On the other hand, person B has gotten complacent - he has all he needs is in his grasps, yet he hasn't been using it to advance in his life.
After a few months, person A had set up a business that is making him around $2000 per month, and growing quickly.
Person B is still stuck in his old ways, unsure of what to do, stuck in a state of inertia.
They both have the exact same resources available, however, one of them used those resources to be successful, whilst the other let the opportunity fly by.
Why did this happen?
Why did person A give it his all and become successful, whilst person B did absolutely nothing?
The answer is simple - person A had put up the risk, he had put up his own money, his own savings to buy this course.
Whenever you put your own money into something, you're a lot more likely to take it seriously because you're expecting a return from it.
Person B, however, had it all for free and so his level of determination was swayed by the fact that he had no emotional or financial buy-in.
That's one of the best things about courses or seminars - you don't want to spend thousands and make nothing back.
Spending money will motivate you to work hard and make it all back, plus some more.
It puts you in a 'Go, Go, Go' mindset instead of an, 'I'll do it tomorrow' mindset.
Whenever I've paid for courses, I've realised that my attention and efforts are multiplied.
However, when I've tried free courses, although I still try really hard, I might give up on the venture a little quicker.
Fast-track your learning
Another amazing thing about buying courses or seminars is the fact that they help you fast-track your learning.
Let's pretend for a second that you're looking to learn all about forex trading.
There are a few options available to you.
Your best options are options 2 and 3.
However, I'd argue that option 2 takes a lot longer, it's more like a maze.
With option 2 - watch YouTube videos - you're essentially going to have to find different videos for each part of the forex model.
It's going to be hard to find one video that covers everything you need to know about forex.
Therefore, you're going to be stuck on YouTube for a month or two, endlessly searching for new information, new videos, and new ideas that you might not know before.
Once you've done all the learning, it's going to be difficult knowing where to start.
What do you do now that you have all this information?
In fact, you might have learned all this stuff, yet once you learn it, you might just lose interest in the topic.
It's what happened to me when I was learning about forex.
That's why you might want to invest in a course instead.
A course will provide you a much better learning experience and most likely help you apply what you know.
Courses are structured in a way to help you learn in the easiest way possible.
They start from the first thing you need to know, and take you through a seamless journey to the end.
You'll be able to learn about forex from A-Z instead of having to go on YouTube and learn things in a confusing order.
The purpose of a course is to help you fill in the gaps in your knowledge and apply what you know.
With a course, you're able to learn much faster and have a roadmap of where to start applying your learnings to be successful.
You've heard the saying that you're the average of the 5 people you spend the most time with.
Meaning, if you spend time with 5 people who do nothing but play games, you'll also do nothing but play games too.
If you spend your time with 5 people who smoke, drink and party all day, you'll be the sixth person going with them.
Or, if you spend your time around 5 people who care about how their future turns out and spend they time building companies or learning, you'll be the sixth.
One of the best things in my experience is the community you get from buying courses or going to seminars.
We'll be discussing the cons soon here, however, the community is a great reason to buy a course.
A lot of courses have a Facebook group where the members are able to join, talk to each other, get closer support from the creators or the community, and so on.
When I first bought a course, I was able to join a group that was always active.
People were always talking and sharing their successes.
Although I hated that - people sharing that they did X, Y, or Z, it was somewhat motivational and even helped me realise that it's possible.
When I joined the group, I introduced myself and was able to meet some great people along the way.
One person who I still speak to stood out to me.
To this day, he's still trying as hard as he can to make the marketing agency a success.
However, the only thing we both lacked was our attitude towards the business and success.
We both felt like this was bull**** and that it's not working.
However, he was slightly more positive than I was.
Nonetheless, we managed to push each other, motivate each other, and I'm happy to say that every time we speak, he's closer and closer to getting his first client.
Having a community of like-minded individuals, people who are doing what you're doing or even done what you're doing and succeeded is priceless.
Not only is it motivational, but they can also help you whenever you feel like the help is necessary.
Get a 'mentor'
I've spoken a few times about finding a mentor on my blog before.
The article did well which is a sign that many people are actually looking to find mentors who could help them be successful.
I don't blame you - a mentor is like having a course which is tailor-made for you.
Mentors can help you fast-track your success much faster, and be successful.
With a mentor, you'll have someone to talk to when you feel down and demotivated.
You'll have someone who understands you and has been where you are today, and knows what you might be experiencing.
Finding a mentor is priceless.
However, in many cases, a great mentor is expensive.
In most of the courses I've bought and gone through, I've realised that the course creators act as some sort of 'mentors.'
You're able to ask them questions, or you're even able to book a 1-2-1 call with them and discuss your issues or roadblocks.
Some other courses have group mentoring sessions (weekly), however, those are a little less personal.
Whenever you buy a course, you're also buying a mentor to come with it.
Someone who is invested in your success because your success is literally their success.
Imagine you buy a course and none of the students are successful.
It'll only make it harder to keep selling the course and getting new people enrolled because they'll realise that no one is actually making money off the course.
However, when you have tons of success stories, it's a lot easier to show people how effective the course is and how good you are as a teacher and a mentor.
Courses provide a great opportunity to learn from someone who's more successful than you 1-2-1.
It's a good enough reason alone to buy a course.
Now that we understand all the pros of buying a course, let's start to discuss some of the cons.
Information is free
In 2021, going into 2022, information is abundant.
No matter where you are or where you're searching, you're going to be able to find information around the internet.
Let's say you're someone who has $0 in their pocket and you're looking to be successful.
Luckily for you, there are a bunch of different businesses that you can start with $0.
Where do you learn about them?
When I bought my first course, it was because I had already tried everything and didn't succeed.
I was against buying courses, however, it seemed like my only other option other than giving up.
And I didn't want to give up.
I decided to finally swallow my ego and buy a course, it's time to be successful.
As I went through the course, I found myself getting side-tracked a lot.
I already knew everything the course had to offer - there was nothing new for me to learn and so I wasn't really learning.
It just made me look for different ways of doing things I already knew how to do.
The truth is, information is everywhere, you don't need courses to learn.
If you need a reason to go out and get it, then buying a course will only give you financial buy-in - a reason to finish what you started.
However, if you're already self-motivated, a course is unnecessary.
You can learn everything on YouTube and apply it.
Doesn't mean you're successful
There's a big misconception that people make when buying courses.
I see this especially amongst new entrepreneurs.
People believe that success is aligned with buying a course or going to a seminar.
They believe that as soon as they buy a course, it means that they're going to be successful.
This is far from the truth - courses are able to give you what you need to be successful, but it doesn't make it's application any easier.
When you buy a course you're not guaranteeing your success.
It's not as easy as buying a course and being successful - there's a lot more that goes into it.
Even after learning the course from A-Z, there are going to be things you don't know.
There are going to be issues that you run into which you'll not know how to tackle.
Someone with an iron mindset can beat someone with all the knowledge and all the courses.
However, someone who has all the information can still struggle a lot with becoming successful.
It's something I've had to tackle myself - although I know everything about what I need to do to be successful, it's been very hard to build the right mindset.
It's hard to completely change something that's ingrained within you from the start of your life till now.
Your success is in your own hands.
No one can make you successful, you're the only one who can do that.
In general, I don't like buying courses - however, that's only from my experience.
The very first course I bought showed me that I already knew everything I needed to know.
However, the benefits to buying courses are also important to consider.
What do you think?
Did you find this article helpful?
If so, please leave your thoughts in the comments below - let's get some conversations going!
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