Fiverr is one of the world's biggest freelance sites racking in almost 60 million monthly users.
It's a great place for talented people to unleash their creativity and start monetizing the things they're good at or things they love to do.
Within a few minutes, you can have a service up and ready to accept new clients - all for free.
You're able to find almost any service ranging from lead generation to cooking classes, even to essay writing.
It sounds like a great place to go for anyone looking to start earning an extra bit of money on the side.
However, there's an inherent problem with Fiverr, one that has stopped millions and millions of beginner freelancers and service providers from succeeding.
Anyone who has tried to start their freelance careers on Fiverr or just jump on to make an extra bit of money on the side have most likely experienced this tragic fate.
The platform is too saturated with others doing the exact same thing as you!
The only people who earn money on Fiverr are the ones on the first page with all the reviews and experience.
Under a year ago, I created a YouTube video titled 'Turning $10 into a 6-figure business.'
I ventured into the freelance world in the hopes that I could turn a $10 upfront investment into a 6-figure freelancing career and show others it's simple to do.
Upon the inception of that idea, I realised how difficult it will be to gain traction on a platform where you're competing with tens of thousands of others delivering the same service as you.
However, over the past few months, I've managed to pick up some skills and experiences that have helped me get noticed on Fiverr.
In this article, we're going to be discussing simple strategies that can propel your Fiverr freelancing career.
Optimize your account
Like any other platform out there, the quality of your account will help you stand out.
There's a common issue I see with new freelancers on Fiverr, an issue that none of the high-paid freelancers are facing.
Your account tells people all about you, it shows people who you are, and what you do.
It explains to them why you're qualified to do what you're offering, your expreience and it's also a great chance to show off a little humour.
The most important thing when it comes to the Fiverr profile is your profile picture.
Again, Fiverr is saturated with people making accounts and leaving them after realising they won't be successful.
You need to show people that you're not one of those accounts - that you're good at what you do and you're going to be sticking around.
Having a profile picture is a great way to show people who you are and make them feel more comofrtable speaking to you.
When I look for freelancers on Fiverr, I'm a lot more comfortable with people who have profile pictures because I know who I'm talking to.
Simply putting a clear, welcoming profile picture of yourself can help you get your first few sales.
From here, your description needs to be personal and engaging, tell a story, not just listing your skills and what you do.
One time, when someone reached out for my service, the first thing they told me was that they loved reading my 'description,' and that they even related with it.
That helped us get set off on the right foot and made it very easy for us to communicate with each other.
Make sure your account does a lot of the talking for you.
When people come on your account, you want it to be a lead generation system in itself.
That is the first simple, yeet overlooked strategy that can help you succeed on Fiverr as a beginner.
Differentiate your listings
Next, you're going to want to make sure that your listing is better than everyone elses.
This is where things start to get a little tricky.
You want to copy great examples in terms of what they're doing and what's working for them, however, you don't want to do that at the same time.
Let me explain.
On Fiverr, when you search up the specific service you're looking to do yourself, you're able to find out whats working for others.
You can see:
- Their titles
- Their images
- Their descriptions
- Their service structure
- Their Q&A
Now it might sound like a smart idea to just copy what's working for those people, right?
Wrong! Think about it like this.
Millions of other freelancers are currnetly in your shoes - they're looking to make their first few sales and don't know how to do so.
Their first instinct is to go and see what works for others.
They start to copy everyhting that's working but, to no one's surprise, they don't see results.
Why is that?
Why does copying winning examples not work on Fiverr?
Everyone who's trying to get their first few sales are doing this, and so there's absolutely no differentiation between the services.
So what should you do?
You can still take inspiration from what's working, analyze to see why one might be working whilst the other might not be.
To start, you're going to need a powerful title.
A title that describes what you do better than others.
Let's say you're looking to sell copywriting services.
Instead of saying "I will write your email copy," you can say something along the lines of:
"I will turn your email list into brand disciples with crystal-clear copy."
See how this is much more engaging, and it also shows of the skill itself - copywriting.
Next, you're going to want to make sure that the top 1-3 keywords for your service are used throughout your listing.
This will help your SEO ranking and push you to the top page of Fiverr for your service.
To find this, simply go on Fiverr and search for 'copywriting' or the service you're looking to do.
Take note of some of the search queries and use them in your listing.
Next, it's up to you whether you'd like to choose 1 or 3 tiered pricing.
When you choose 3, you're able to use psychology to your advantage.
However, when you choose 1, especially as a beginner, you're able to keep your service very simple.
Undercut people and start at $5, no matter what your service is.
This will ensure you get your first clients rather quickly and then you can think of increasing prices.
Finally, the image is crucial.
It's the first thing people will see when they look at your listing.
If 90% of people/businesses fail, then we should not do what the 90% is doing.
Take a look at what the services look like that you're doing.
They might be predominently white, with red writing and a picture.
You want to make sure you stand out - go with a green background and a very colourful picture to catch people's attention.
Once you've gotten their attnetion, you'll want your image to tell them what you do, or offer them something that's not in the title.
When I started, my picture said 'First 5 for FREE.'
This lures people in and helps you get your first few customers.
There is so much more to talk about here, however, we're going to cut it off here.
Let me know if you'd like an article dedicated to writing a Fiverr gig.
Create multiple listings
This is not rocket science.
The more listings you have, the better your chances of getting noticed and making a sale.
If you're specialising in a specific type of service, you can very simply break it up into different niches.
For example, if your first listing helps "fashion and apparel sites optimize their website copy," your next service could help "SaaS companies optimize their website copy."
Look at what's popular on the site, who are people that come on Fiverr regularly.
Other freelancers, coaches, consultants, YouTubers, etc.
The more listings you have, the better your chances of making a sale will be.
This is because you'll start popping up in more search queries and people will notice you more.
The other way to do this is to simply create listings in completley unrelated services.
For example, I know how to do marketing and I also know how to build stunning websites.
Therefore, I might use both of these as separate services and listings.
This way, I can either attract clients looking to get sites built, or I can get clients looking for help with their marketing.
Finally, you'll want to check the number of listings in the service query you're ranking in.
Typing in 'website building' in Fiverr, I got a total of '24,795 services available.'
This means that almost 25,000 people are creating sites for others.
You could think about creating listings in lesser known categories to stand a better chance at getting noticed.
Friends, family & network
Next, the easiest and fastest way to get your first few sales and feed the Fiverr algorithm is by going to people you know.
Every single one of us will (hopefully) have friends, family, or a network around us.
Therefore, once you've created your listings and gotten them up on Fiverr, the fastest way to get sales will be through the people you personally know.
You can ask your friend, your parents, or some of your online business connections to make the first few orders for you.
Deliver a great piece of work for them and tell them to leave you a good review, one that will help you get more future clients.
You'll want to showcase the work you get done because it helps people see projects you've done before which will tip them in your favor.
If your close connections, family, or friends are not interested in your service, they could help you simply by favoriting and liking your service.
On top of this, they could also share this with their own family, friends, and connections to help you gain awareness.
The more people that do this, the better because Fiverr will start pushing your listing up and you'll become a 'rising talent.'
It's a small badge that you're able to get on your listing that can help people notice you and even buy your services.
No sale is easier than the ones you get from those who are close to you.
If you're lucky enough to have people who can help you by purchasing your service and giving you a great review, you'll be able to grow on Fiverr very quickly.
On top of this, when the service only costs $5, there's nothing to lose.
Finally, it's important to understand the sort of mindset you need on Fiverr.
When you're just starting out, you're not going to make sales quickly.
Especially if you're not using the previous strategy we mentioned with friends and family.
It's important to understand that Fiverr is a numbers game.
When you're just starting out, you're just waiting and waiting for people to stumble on your listings, message you and purchase your service.
Other than this, there aren't many other ways to really spread the word.
Of course, you can go out of your own way to message people, cold email people, and even create content on social media, however, in the short-term at least, these won't pay off too much.
It's crucial to learn that patience is required in freelancing on Fiverr and anything else you might pursue.
Even when you get your first few messages, it doesn't mean you're guaranteed to make the sale.
This is okay!
Don't give up for petty reasons life this.
Just be patient, the right person will come across your post and make a purchase.
As long as you've applied these strategies we've spoken about today, you are already miles ahead of many freelancers on Fiverr - even some of the best ones who started years ago.
Those who are able to last the longest on Fiverr win.
If you're coming on Fiverr to 'get rich quick,' chances are that you're going to leave dissapointed.
Fiverr is a place to build a long-term, sustainable, and reliable freelance career.
It's a great place for people to offer their services for money rather than their time.
It's a great way to build a fulfilling and meaningful career whilst having the freedom to do anything you can dream of.
You're not going to make millions overnight.
It could take a year, 2 or even 3 to start seeing the results you like.
Don't rely on Fiverr to pay your bills or make you filthy rich within the first week.
If you have a job, Fiverr is a great way to supllement that job with a bit of extra money.
Eventually, you can think of quitting that job and freelancing full time.
Once again, be patient, and it will happen for you.
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Till next time,